This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Chalet Font Mac.
Business Research Methods. Zikmund Chapter 1: The Role of Business Research Business Research Defined Business research is defined as the systematic and. Business Research Methods. Zikmund Chapter 1: The Role of Business Research Business Research Defined Business research.
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BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.